Privacy Policy

At Rochelle Swift Photography, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what we collect, how we use it, and your rights under the Privacy Act 1988 (Cth) and other applicable laws in Victoria, Australia.

1. Information We Collect

When you engage with Rochelle Swift Photography, we may collect personal information such as your name, email address, phone number, mailing address, family or participant details, and any information you provide when booking, completing a questionnaire, or communicating with us. Payment information is collected through secure third-party providers and is not stored by us. We also collect session details including the type of service, preferences, locations, dates and styling notes, as well as image data captured during photography sessions. If you choose to opt in to receive marketing communications, we will collect and record your consent preferences.

2. How We Use Your Information

We use your information to deliver and manage photography services and products, including online galleries, gift cards, prints, and albums. Your information allows us to communicate with you about bookings, rescheduling, and service updates, and to process payments securely. We also use your information to provide access to professional printing services and gallery platforms, improve our website and client experience, and to share updates, offers or inspiration if you have opted in to marketing communications. We may also use your information as necessary to comply with Australian law, tax and record-keeping obligations.

3. Image Use and Copyright

By engaging our services, you acknowledge that the Photographer retains copyright in all images. With your consent, images may be used for portfolio display, website features and promotional purposes including social media and advertising. You may request removal of specific images from public platforms, and we will use reasonable efforts to comply with such requests.

4. Protecting Your Information

We take reasonable steps to protect your personal information, including the use of industry-standard encryption, secure gallery platforms and password protection. Personal data is stored only as long as necessary to provide services or to meet legal obligations. Access to personal information is restricted to the Photographer and essential service providers such as printing laboratories, gallery software providers, and accountants.

5. Sharing Your Information

We do not sell or rent your personal information. It will only be shared with service providers where this is necessary to deliver your products, or where disclosure is required by law, regulation or court order.

6. Cookies and Tracking

Our website uses cookies to enhance functionality and analyse traffic. You can manage or disable cookies through your browser settings, however this may affect your browsing experience.

7. Marketing Communications

We will only send marketing emails if you have provided explicit opt-in consent, for example via booking forms or newsletter sign-ups. You may withdraw consent at any time by clicking the unsubscribe link in any email or by contacting us directly. Opting out of marketing communications does not affect service-related communications such as booking confirmations or gallery delivery.

8. Your Rights

Under Australian law, you have the right to access, update or correct your personal information, and to request the deletion of your data, subject to legal and record-keeping requirements. You may also withdraw consent for image use or marketing communications at any time.

9. Children’s Privacy

Our services are directed at families, and we only collect and use children’s personal information, including names and likeness in photographs, with parental or guardian consent.

10. Third-Party Websites

Our website or galleries may contain links to third-party websites. We are not responsible for the privacy practices of these third parties and encourage you to review their policies when visiting their sites.

11. Changes to This Policy

This Privacy Policy may be updated from time to time. Updates will be published on our website with the “last updated” date clearly displayed.

12. Contact Us

If you have any questions or concerns about how we handle your data, or if you wish to exercise your rights, please contact:

Rochelle Swift Photography
Email: rochelle.swift@outlook.com.au